Boring presentations, big decks, and lousy content, oh my. B2B buying has become significantly more digital and remote, yet many sellers still pitch the same old way, and marketers arm sellers with the same old content. There is a significant Engagement Gap between what buyers need and what sales reps and marketers are delivering. What […]
Content has always been a big priority for marketing leaders. But how do you enable your marketing and sales teams in a modern way to succeed with content in a world where B2B selling is becoming harder than ever? In this interview with Matt Heinz, President of Heinz Marketing, and Latane Conant, CMO of 6Sense, […]
Join Mediafly’s CEO for a look at our revolutionary vision of the sales tech future. See why we’re taking on content engagement as the next frontier to understand account health and enable revenue teams to accelerate buyers to YES. Explore how content engagement metrics — coupled with intent data and sales activity — can lead […]
When a buyer makes a purchase, they wade through and consume a lot of content and information to help guide their decision-making process. This is why we spend so much time and effort developing and sharing those killer presentations, white papers, and one-pagers. However, Forrester reports that a whopping 59% of buyers say much of […]
NxStage, from Fresenius Medical Care, is transforming dialysis therapy technology every day through manufacturing innovative products for the treatment of end-stage renal disease (ESRD) and acute kidney failure. NxStage champions research, education, and patient-advocacy above all else and is pioneering better care for people with ESRD. NxStage wanted its dialysis provider customers and prospects to […]
Sealed Air’s products and services preserve food, protect products, and ensure the safety of healthcare solutions. Investments in Sealed Air packaging solutions can be substantial, so when it is time to pitch an upgrade or win over a new prospect, sellers must clearly articulate the business value of proposed improvements to skeptical buyers and against […]
The B2B buyer has changed (again!). Remote work, reduced budgets and resources, and growing buying committees are all contributing to a need to sell differently. How do you not only enable your sellers but evolve them to succeed in today’s challenging sales environment? Join Isabelle Papoulias, The Evolved Marketing Expert and CMO at Mediafly, and […]
Marketing teams invest a lot of time and money in content creation yet seldom do they have line of sight into content impact on revenue generation. Join Tom Pisello, The Evolved Selling Expert and Mediafly’s Chief Evangelist, as he interviews Isabelle Papoulias, The Evolved Marketing Expert and Mediafly’s CMO; Dustin Zweck, Mediafly’s VP of Sales; […]
At a time when one in five people would rather go to the dentist than sit through another sales presentation, if your sales reps aren’t reimagining their approach to a traditional sales deck, they’re going to have more difficulty than ever in a remote selling environment. In this session, Mediafly’s Chief Evangelist, Tom Pisello, will […]
Evolving Perspectives – Episode 3: How to Create Interactive Content and Presentations for Remote Selling The entire world seemed to shift to a remote work model overnight. With almost all sales interactions now happening from home, how are you ensuring your sellers grab your buyers’ attention and keep it? Static, linear PowerPoint presentations and pdf […]
Evolving Perspectives – Episode 2: How to Align Your 2021 Sales Enablement Strategy for Success 2020 was a wild ride. If you’re a sales organization, regardless of industry or size, last year likely put you on an accelerated path to digital sales transformation. How have you virtualized existing sales processes and enabled your sellers to […]
The latest research indicates just how important content is for motivating buyers to make a purchase decision that goes your way. However, just throwing more content at your prospect will not help, and in fact will hurt your chances of getting the buyer from “do nothing” to “yes”. So what content is the right content, […]
