Marketing and salespeople know that they need a call-to-action to encourage a buyer to connect. Yet too many of them are generic and not engaging. There is both an art and science to craft marketing and sales CTAs. In this session you will learn how to: • Better define the action you want to create […]
Compare and contrast standard, generic discovery questions to “next-level” questions focused on sales plays, key industry/buyer issues. In this session you will learn how to: Design your question strategy Use buyer research to embed in your questions Transform standard discovery questions into NEXT LEVEL conversational questions.
Storytelling sounds like a great idea – but how do you combine interest and purpose in a compelling way? In this session you will learn how to: Move towards the client and away from standard case studies Get to the heart of a story that will really engage a buyer What makes an exceptional story […]
Many organizations and entrepreneurs “pivoted” their business and messaging during the past 2 years. Time to move forward. In this session you will learn how to: MOVE from “pivot” to forward growth by evaluating your current messaging LEVERAGE the pivot – extending into opportunities for continued growth STEP UP into transformational messaging with a live […]
Starting 2022 with an overview of how we should be thinking about messaging now. After two years of business and personal uncertainty, we are still in the throes of business-as-unusual. In this first session will, we will share: · The Messaging Workshop 2022 purpose and goals · This year’s topic line-up · Focus areas to […]