Mobile advertising still plays an important role in B2B marketing. According to one study, about 70% of B2B executives and buyers prefer digital or remote interactions with vendors.
Gartner predicts that number will increase by 10% by 2025 as shoppers respond more enthusiastically to mobile-first marketing strategies. More millennials are becoming B2B buyers and executives – and with it, the number of customers who prefer to work online is growing. The mobile-first strategy prioritizes content and mobile advertising over more traditional and offline methods. This will lead to higher advertising costs, but the results will justify all your costs.
Blogs, online resources, content centers and more have become valuable assets for online businesses. Original research is likely to become an even more important part of your marketing efforts.
B2B customers look to brands’ original content when making buying decisions. This is a very important trust marker that signals to buyers that a particular company has a wealth of organizational experience and expertise.
Content marketing is critical to business success, but it’s not enough to simply create posts to attract leads and traffic. Instead, you need to add carefully vetted research to entice customers to further explore your brand and connect with your sales team.
To provide high-quality information that is relevant to B2B buyers, you need to use multiple content strategies. Video content still ranks first, overtaking infographics and blog posts in popularity. Strive for a variety of content and use Whitepapers, videos and other multimedia to engage your target audience.
Marketing is constantly evolving. What worked in the past may not work today or in the future. Modern marketing is becoming more digital and personal. Artificial intelligence provides more meaningful insights into potential customers, helping you better customize campaigns and create quality content.
Your main goal is to strategically integrate new B2B trends to successfully promote your company. Increase engagement and brand credibility by using high-quality, personalized content in your marketing campaigns and automate the chore to save time. This, in turn, will help you keep up with the rapidly evolving marketplace.
