The next trend that is going forward and growing at a great rate is to focus on the process, not the result.
You have always been taught that the result is the most important thing, and it defines everything you have and corresponds to your success and inner happiness. Personally, I don’t agree with that and have long focused on enjoying the process and building my work process in a way that makes me happy. If the process of communication and interaction with clients starts to make you happy, then the result will be an inevitable consequence of a well-constructed process and a bonus.
Try dividing your work day into micro segments. For example, into 5 and 10-minute segments and count how many of these micro-segments bring you joy, happiness and positive emotions, and how many of them take away your emotions, and therefore you experience suffering. That way you will see your balance. If the ratio looks like this: 70-80% filling from the process and 20% negative emotions, then your workflow is lined up correctly and your results will be inevitable.
During negotiations with clients, always concentrate on how to get pleasure and joy from communicating with them. Then you will save your internal resources, because in today’s sales, the salesperson turns into a filter whose job is to filter out those customers who don’t match his offer and those customers who you can’t help in providing your services.
In addition, you won’t have anguish about those customers who are turned down because you yourself have filtered out the right customers, and in this case you are the researcher of your customers’ needs. You are not in opposite trenches with your customers and you are not throwing grenades at them in the form of the features and benefits of your product.
Modern sales is when you walk up to your customer, hug him affectionately around the waist and say, “Look, I’m your friend, not your enemy, let me know your needs and tell you what the market has to offer. And I’ll tell you how my offers are better than other offers, and if you like my offer, we’ll make a deal with you. And if nothing works for you, there’s no problem, because my interest is to establish a good, quality relationship with you and to enjoy the process of interaction.”
Concentrate on the process, and then the result will be an inevitable consequence of a well-constructed sales process.