Evolving Perspectives

Elevate your content to sell effectively!

Boring presentations, big decks, and lousy content, oh my.

B2B buying has become significantly more digital and remote, yet many sellers still pitch the same old way, and marketers arm sellers with the same old content. There is a significant Engagement Gap between what buyers need and what sales reps and marketers are delivering.

What are you doing differently to “ditch the pitch” and elevate your content in order to sell effectively in an ever more challenging environment??

Join Isabelle Papoulias (CMO for sales enablement provider, Mediafly) and Tom Pisello (the ROI Guy, author, Chief Evangelist for Mediafly, and founder of the research and community organization, Evolved Selling Institute) as they interview analysts and “in the know” sales and marketing leaders on how to create the ultimate Content Engagement Experience (CEx) to engage and inspire buyers to action in this ‘new normal’ of remote selling.

Every 2nd Wendesday at 1 pm Central.

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About Tom

Tom (The Evolved Selling Expert) is a thought leader and author on sales and marketing effectiveness, as well as a serial entrepreneur. He is well known from his videos, blog posts, and newsletter as “the ROI Guy.” Tom is the Founder of the Evolved Selling Institute and currently Chief Evangelist for Mediafly, a leading sales enablement solution provider.

Evolving Perspectives
Evolving Perspectives

About Isabelle

Isabelle Papoulias (the Evolved Marketing Expert) is CMO at sales enablement solution provider Mediafly. Starting as a sales director, Isabelle transitioned to marketing to build Mediafly’s marketing engine. She is passionate about partnering with all areas of the organization to drive growth. Prior to Mediafly, Isabelle started in quantitative research for companies like Kraft Foods, Sprint and more. She’s spent the majority of her 20+ year career working for ad and media agencies in global account management roles for Fortune 500 brands across industries like tech, finance, retail and CPG. When not developing marketing strategies and campaigns, Isabelle enjoys her professional hobby teaching dance.