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Modern Sales Straight Talk

Would you like to gain an unfair advantage against your competition?

The best path forward is to shift to a buyer-centric, consultative, value-focused, and outcome-oriented sales methodology. That’s what Modern Sales StraightTalk™ is all about. Join us each month to learn how to sell the way that today’s buyers want to buy.

Would you like to gain an unfair advantage against your competition? The best path forward is to shift to a buyer-centric, consultative, value-focused, and outcome-oriented sales methodology. That’s what Modern Sales StraightTalk™ is all about. Join us each month to learn how to sell the way that today’s buyers want to buy.

In study after study, buyers are speaking loudly. They expect more from salespeople today, and unfortunately, they don’t believe they’re getting it. We must fix this!

Buyers today don’t need a salesperson to answer basic questions, pitch their products, or do feature-dumps. They can find that stuff online. Instead, they need someone to understand their challenges and goals, provide actionable insights, deliver value from their perspective, and help them solve problems and achieve their prioritized outcomes.

In Modern Sales StraightTalk™, your hosts Mike Kunkle and Doug Wyatt apply buyer-centric thinking to everyday sales activities, providing you with proven-effective practices that can shift your approach and transform your sales results.

Shifting to a modern, buyer-centric sales methodology allows you to:

  • Understand your buyers better than ever before
  • Personalize messaging with differentiating value
  • Better position your buyers to make a decision
  • And most importantly, win more deals!

Join Mike Kunkle and Doug Wyatt, the Buyer-Centric Selling Experts, on the first Thursday of each month at 1:00 pm Central on The Sales Experts Channel!

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About Mike

Mike Kunkle is an ardent advocate for buyer-centric selling and a recognized expert on sales training, sales effectiveness, and sales enablement. 

Today, he is the Vice President of Sales Effectiveness Services for SPARXiQ, where he advises clients, publishes thought leadership, speaks at conferences, leads webinars, designs sales training courses, delivers workshops, and builds sales enablement systems that get results. 

Mike collaborated with co-author Doug Wyatt to develop SPARXiQ’s Modern Sales Foundations™ curriculum and also designed SPARXiQ’s Sales Coaching Excellence™ course. His book on The Building Blocks of Sales Enablement will be published in 2021 by ATD Press.

Modern Sales Straight Talk
Modern Sales Straight Talk

About Doug

Doug Wyatt is a sales and sales training expert, with experience in a handful of B2B industries. Over the past 15 years, he has driven results in a variety of sales, sales training, sales enablement and sales leadership roles.

At SPARXiQ, Doug leads the Sales and Marketing teams, providing clients with solutions that improve sales and profitability while also applying modern selling best practices internally to improve results.

With a passion for teaching sales approaches that drive performance improvement, Doug collaborated with Mike Kunkle to co-author the Modern Sales Foundations™ virtual training program, released in 2021.