Smartphones have long been an important part of our lives. They are always at hand, unlike computers. Given that the Google search robot takes into account the mobile version in its traversal, you should focus on it (mobile first rule) when creating a site. Also, mobile traffic is important for sites with specific themes, such as online stores. At the forefront of ensuring maximum convenience of interaction with the site for users from mobile devices. When designing a website, don’t forget to consider design adapted for small screens, such as: touchscreen-friendly navigation, voice search, shortened text, a separate convenient menu and a convenient registration form. Reduce blocks with ads, transform horizontal blocks into vertical blocks, and add a clickable phone number in the header so customers can call in from the site.
Quality content is the key to success
Quality content is key to promoting a product, as well as building brand trust and audience loyalty. Marketing will evolve in the same way: quality is a perennial trend. It’s important to create content that your readers will want to share with their friends on social media, which will attract a new audience to your site.
It’s impossible not to mention this interactive trend. Games appeal to everyone, and marketers are trying to take this into account. Therefore, the amount of content related to games is increasing more and more. Gamification is a trend that is moving smoothly into digital marketing trends. It simplifies interaction with site users, increases engagement, and helps build customer loyalty.
Here is an example. Invite the user instead of boring reading text in the form of a game to find five differences between images and get a discount! Or spin the wheel of fortune, choose at random one picture of the three offered. Chances are he will linger on the site and try at least for the sake of curiosity. This type of interaction is much more attractive than the offer to leave your information and phone number.
Use AR technology
AR technologies are developing rapidly and will become one of the significant trends in online marketing.
With the help of augmented reality (AR) is possible to increase sales and improve communication with customers.
Make a unique Instagram mask, an AR-game from your brand, or create a virtual assistant character to communicate with your audience.
For a restaurant business using AR technology there is a wonderful opportunity to create a virtual menu – when instead of the usual photos of dishes you can see their three-dimensional image with all the proportions of the dish. When buying clothes, the customer can virtually try them on and examine them from any angle. The same applies to the interior – it is enough to take a smartphone in hand to understand how well the chosen sofa will look in the living room. Also, augmented reality technologies will become one of the brightest trends in the automobile business.
Video content
Video format has long been one of the most popular tools for promotion. With the help of video you can stand out among the competitors and tell about the benefits of your product more convincingly than if it was just a text on the page. Also, this format is good for people who don’t like to read footage or simply don’t have time for it. Became popular format of quick videos, which came from TikTok, try the same format to review your services or products.
TikTok is a definite trend in digital marketing. TikTok was once considered a platform exclusively for teens making funny videos and their peers. However, that has now changed. Experience shows us that it has long been something more serious than video hosting. More and more brands are turning to TikTok as a tool to promote their products. Following TikTok, Instagram developed its alternative, Reels, and YouTube created Shorts along the same lines. Marketers are advised to pay special attention to short videos.
