Brainstorming a 1-line value prop rarely results in a message that is extendable across communications platforms, and is buyer-focused. Focusing on just a tag line or elevator pitch short circuits developing a Value Prop Platform that is both complete and flexible enough for marketing content and sales conversations.
Brainstorming a 1-line value prop rarely results in a message that is extendable across communications platforms, and is buyer-focused. Focusing on just a tag line or elevator pitch short circuits developing a Value Prop Platform that is both complete and flexible enough for marketing content and sales conversations.
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