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The 7 Steps to a Value Proposition That SELLS
February 22, 2018 @ 3:00 pm - 3:45 pm CST
Brainstorming a 1-line value prop rarely results in a message that is extendable across communications platforms, and is buyer-focused. Focusing on just a tag line or elevator pitch short circuits developing a Value Prop Platform that is both complete and flexible enough for marketing content and sales conversations.
- July 5 @ 9:00 am - 10:00 am CDT
- August 2 @ 9:00 am - 10:00 am CDT
- October 4 @ 9:00 am - 10:00 am CDT