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StorySelling for Results!
April 27, 2020 @ 8:00 am CDT
Highly persuasive individuals, including many top-performing sales professionals, engage prospects by using similes, metaphors, anecdotes, and illustrations. They not only ask open-ended questions but listen intently to their prospects’ stories, histories, and backgrounds to elicit valuable information and make deep HUMAN connections. This communication style allows sales professionals to sell more efficiently and effectively.
As a sales professional, telling stories can foster dialogues that ultimately inspire and motivate your clients to act. Story Selling is intended to help sales professionals create momentum that leads to identifying and closing opportunities. Remember, people buy emotionally but rationalize intellectually.
In this webinar, we will provide participants with a storytelling framework that helps them to craft the setup, conflict, turning point, and resolution of a story. In addition to the framework, we really focus on two areas: how to build a great story and how to tell a great story. We will teach you to use the right words, incorporate data, use visuals, and discuss what gestures, voice, and expressions are best to use and avoid.
You will learn:
– Make an emotional connection with customers and prospects
– Draw your customers’ attention to your key issues and messages
– Inspire and motivate customers to act
– Learn how to make more memorable presentations and speeches
– Identify opportunities to use storyselling