Business has always been conducted at the speed of trust and we operate today in the age of personal brands. Increasing rates of sales failure are driving the need for sellers to modernize the way they engage buyers to create sales pipeline and greater efficiency. Every sales person must become masterful and Tony Hughes explores how to create the right go-to-market narrative, engage buyers in a way that creates trust and sets an agenda on value.
Business has always been conducted at the speed of trust and we operate today in the age of personal brands. Increasing rates of sales failure are driving the need for sellers to modernize the way they engage buyers to create sales pipeline and greater efficiency. Every sales person must become masterful and Tony Hughes explores how to create the right go-to-market narrative, engage buyers in a way that creates trust and sets an agenda on value.
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