How Your Sales Teams Can Become Trusted Advisors to C-Suite Executives

Why do executives test and screen salespeople? How can your sales teams circumvent that process and develop trusted advisor level relationships with those executives?

My book, Selling to the C-Suite, is based on 10 years of empirical research with more than 500 global CXO-level executives who were asked about their relationships with salespeople, it revealed why some salespeople gain trusted advisor status while others get the ejector seat.

Now fully revised and updated, the second edition of the book explains how the impact of online tools and social media are revolutionizing the way executives buy, and how you can successfully sell to them.

This webinar will also explore what senior executives told us about their relationships with salespeople, including how they should align with the relevant executive to win those critical key deals.

You will learn how to help your sales teams…

• Circumvent the inevitable roadblocks, using proven techniques
• Establish credibility with C-Suite executives, thereby obtaining continued access to them
• Become a trusted advisors to the relevant executives for sales opportunities