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Evolving Perspectives – Ep 8: Value Acceleration in 2021
August 11 @ 1:00 pm - 2:00 pm CDT
NxStage, from Fresenius Medical Care, is transforming dialysis therapy technology every day through manufacturing innovative products for the treatment of end-stage renal disease (ESRD) and acute kidney failure. NxStage champions research, education, and patient-advocacy above all else and is pioneering better care for people with ESRD.
NxStage wanted its dialysis provider customers and prospects to better understand and quantify the unique value that home dialysis therapies could provide.
In this session, we interview Jeff Rains, Senior Vice President of Home Therapies for Fresenius Medical Care North America, and Nick Castellano, Director of Marketing, Channel Marketing at NxStage Medical, and discuss how their teams were able to deliver marketing and sales tools to articulate and quantify the value NxStage provides.
Jeff and Nick will share how they began their value journey, their success in developing and launching their value acceleration program, and the lessons learned along the way.
- August 11
- 1:00 pm - 2:00 pmCDT
- Event Category:
- Evolving Perspectives
- Event Tags:
- Content Management, Digital Selling, Isabelle Papoulias, Jeff Rains, Nick Castellano, Sales Enablement, Tom Pisello, Value Selling