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Evolving Perspectives – Ep 7: Content 2.0: The Art of the Possible
July 14 @ 1:00 pm - 2:00 pm CDT
Sealed Air’s products and services preserve food, protect products, and ensure the safety of healthcare solutions. Investments in Sealed Air packaging solutions can be substantial, so when it is time to pitch an upgrade or win over a new prospect, sellers must clearly articulate the business value of proposed improvements to skeptical buyers and against competitive alternatives. And this is made that much more difficult in a remote selling world.
Check out this interview with Sealed Air’s Chad Hetrick, VP of Sales Operations and Pricing for the Americas, and Kevin White, Director of CRM Sales Process and Technology Enablement, to learn how they leveraged a Content 2.0 strategy to improve their remote value selling effectiveness — with a powerful combination of interactive storytelling presentations, content workspaces, and interactive value calculators.
Chad and Kevin will share in detail what they created, the success they’ve achieved since launch, and lessons learned to help inspire and guide your own Content 2.0 journey.
- July 14
- 1:00 pm - 2:00 pmCDT
- Event Category:
- Evolving Perspectives
- Event Tags:
- Chad Hetrick, Content Management, Digital Selling, Isabelle Papoulias, Kevin White, Sales Enablement, Tom Pisello, Value Selling
- Tom Pisello, Isabelle Papoulias, Sales Enablement, Content Management, Value Selling, Digital Selling
- October 15 @ 8:00 am - 5:00 pm CDT
- October 22 @ 8:00 am - 9:00 am CDT
- October 22 @ 11:00 am - 12:00 pm CDT