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Evolving Perspectives – Episode 2
February 10 @ 1:00 pm - 2:00 pm CST
Evolving Perspectives – Episode 2: How to Align Your 2021 Sales Enablement Strategy for Success
2020 was a wild ride. If you’re a sales organization, regardless of industry or size, last year likely put you on an accelerated path to digital sales transformation. How have you virtualized existing sales processes and enabled your sellers to effectively engage with remote and increasingly cost-conscious buyers?
In this December 2020 webinar, guest speaker Peter Ostrow, VP, Principal Analyst at Forrester Research; and Tom Pisello, The Evolved Selling™ Expert, Chief Evangelist at Mediafly, and Founder of the Evolved Selling Institute; discuss how best to address the sales impact of a Zoom economy and cultivate your sales enablement strategy and processes for success in 2021 and beyond.
Boring presentations, big decks, and lousy content, oh my.
B2B buying has become significantly more digital and remote, yet many sellers still pitch the same old way, and marketers arm sellers with the same old content. There is a significant Engagement Gap between what buyers need and what sales reps and marketers are delivering.
What are you doing differently to “ditch the pitch” and elevate your content in order to sell effectively in an ever more challenging environment??
Join Isabelle Papoulias (CMO for sales enablement provider, Mediafly) and Tom Pisello (the ROI Guy, author, Chief Evangelist for Mediafly, and founder of the research and community organization, Evolved Selling Institute) as they interview analysts and “in the know” sales and marketing leaders on how to create the ultimate Content Engagement Experience (CEx) to engage and inspire buyers to action in this ‘new normal’ of remote selling.
- February 10
- 1:00 pm - 2:00 pmCST
- Event Category:
- Evolving Perspectives
- Event Tags:
- Content Management, Digital Selling, Interactive Presentations, Isabelle Papoulias, Peter Ostrow, Sales Enablement, Tom Pisello, Value Selling