Many sales roles will disappear with technology redefining buyer engagement. In an age where customers define ‘value’ and are massively empowered to research and commoditise supplier ‘solutions’, customer experience is becoming this biggest point of differentiation. Sales people are an expensive way to engage the market but what would happen if you reimagined the sales organization with a blended physical and digital approach? Join Tony Hughes to explore the provocative question of whether revenue and profits can be increased while reducing the number of sales people employed.
Many sales roles will disappear with technology redefining buyer engagement. In an age where customers define ‘value’ and are massively empowered to research and commoditise supplier ‘solutions’, customer experience is becoming this biggest point of differentiation. Sales people are an expensive way to engage the market but what would happen if you reimagined the sales organization with a blended physical and digital approach? Join Tony Hughes to explore the provocative question of whether revenue and profits can be increased while reducing the number of sales people employed.
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