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Creating Compelling Stories that Buyers Care About

March 1 @ 9:00 am CST

« Moving from Pivot to Transformational Messaging
Winning RFPs Against The Odds »

Storytelling sounds like a great idea – but how do you combine interest and purpose in a compelling way? In this session you will learn how to:

Move towards the client and away from standard case studies
Get to the heart of a story that will really engage a buyer

What makes an exceptional story – elements and tips

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Details

Date:: March 1
Time:: 9:00 amCST
Event Category:: The Messaging Workshop Live
Event Tags:: ABM, Lisa Dennis, Marketing, Messaging, Sales, Sales Effectiveness, Sales Enablement, Sales Productivity, Selling, Storytelling, Value, Value Proposition
Website:: https://www.brighttalk.com/webcast/14877/527198?utm_source=TheSalesEducationChannelformerlyTheSalesExpertsChannel&utm_medium=brighttalk&utm_campaign=527198

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