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Building a Value-Creating Sales Culture
January 15, 2019 @ 10:00 am - 11:00 am CST
High-performance sales organizations are able to consistently create unique and tangible value for every customer. Establishing a value-creating sales culture requires that we focus as much on establishing the full value of our customer’s problems and opportunities as we do on promoting the distinctive value of our proposed solution.
You will learn:
How to identify and target the organizations that are likely to recognize the greatest need for your solutions
How to systematically uncover establish the full value of your customers problems and opportunities – and how to establish their associated “cost of inaction”
How to equip your entire sales organization to establish a uniquely tailored value story for every qualified sales opportunity
How to ensure that every sales proposal fully and accurately reflects your unique value to their organization, each key function, and every significant stakeholder
- January 15, 2019
- 10:00 am - 11:00 amEST
- Event Category:
- Sales Culture
- Event Tags:
- Bob Apollo