My name is Joan Falkner. This is my blog about trends in sales and marketing. I’m an expert in the field, as I’ve been a marketer for 7 years, holding a top position in a large marketing company. Also, I teach the basics of marketing, I have my own online course that draws about 2000 students for each stream.
It is on this blog that I want to share my knowledge and experience with my readers. I think you will find the information useful and you will be able to put it into practice.
Marketing innovation is the successful introduction of new methods and techniques that are designed to improve results and productivity. Innovative marketing is the embodiment of different combinations or synthesis of knowledge in a given activity, the introduction of new products, services or actions. Marketing innovation is a multi-level process where the organization transforms intentions into new or high quality products, services, in order to compete, develop and succeed in a given market industry. This type of marketing involves creativity in the creation of an idea, for a significant and tangible difference in the field of marketing.
Innovation always starts with a creative idea that arises from individuals or groups and becomes the starting point for the innovation. Innovation marketing, just like economic marketing, is a process management that requires certain tools, compliance and understanding of disciplines. Keep in mind that innovation often overlaps with the concept of creativity.