Funnels aren’t fun.
The marketing world makes it seem like a marketing funnel is like a slide at a playground. Prospects make their way to the top and they effortlessly slide down to the bottom where money is flowing and rave reviews are pouring out like champagne at a party.
Is that your reality?
Effortlessly having new clients slide into revenue targets?
Or are you continually experiencing barriers that block the yes and delay moving the sale forward? Are outside economic factors deflating your prices and profits?
Plus let’s not forget the pressures of life in a COVID world that’s draining your energy and hope. With everything you have to stand strong against everyday, your sales and marketing should be a rewarding experience of you and your prospects.
How you view your marketing funnel matters!
Start with shifting from a funnel mentality to an experience mentality.
Ask yourself two questions:
- What do I want my prospects to experience when they discover me? Will they feel welcomed? Will they experience clarity about what I offer?
- What are my prospects craving right now that few, if any, in my industry are offering that I could easily become a domain authority in? A sense of community? A one-stop resource? A weekly Q&A?
These two questions will kick-start some creativity.
Invite your team to provide ideas.
The days of “this-is-how-we’ve-always-done-it” are over.
Stay on the outdated marketing funnel Titanic if you’d like, the rest of us are in the life rafts of creating transformational experiences (and our businesses will survive to tell the stories of triumph).