Use technology to your advantage. Humans drop the ball ALL THE TIME. Sales & marketing automation tools can help keep the ball in play!
Let’s face it, mistakes happen. People forget things. Therefore, it’s not a wise decision to rely on yourself for remembering every single follow-up email that you’re supposed to send.
Instead, you should be taking advantage of sales enablement software and automation.
Using the advanced software technology is a great way to avoid simple mistakes and build better reports. And by using software providers like HubSpot, you can keep all of your information highly organized and easy to find with a quick search.
Sales enablement software helps you and the rest of your sales team operate more efficiently and consistently by focusing on high quality sales efforts supported by content and team expertise. It can also save you from those “oh crap” moments where you suddenly find yourself short on time.
Sales & Marketing Automation Together Is a Powerful Combo
Marketing automation is another technology that helps your sales team operate smoothly. Marketing automation software manages your processes and campaigns across multiple channels automatically. This allows you to set up automatic processes to begin whenever a lead takes a desired action.
For example, your software can be set up to automatically send a follow-up email to any prospect who fills out a form on your website. Once they respond to this email, you can step in and set up a sales call to gather more information from the lead. Alternatively, you can have another follow-up email sent. The decision is yours.
If and when a deal is made with the prospect, your marketing team can use automation to assist them with their strategy.