LinkedIn is more than just Your ROLODEX!
When I was just starting out in sales, I recall sitting across from a client and on his desk was a big, overflowing rolodex that I just knew was full of my targeted buyers. I remember thinking, “If I could have ten minutes to go through it, I’d be able to identify dozens of targeted buyers that he knows that I want to meet and the referrals could fill my pipeline for weeks!” But in 1992 it wasn’t politically acceptable to say “Mr. Client, can I thumb through your address book?”
Well, fast-forward decades later and that is what we have with LinkedIn! We have the ability to filter and search our connections’ connections and position ourselves for introductions, referrals and permission to name-drop.
Turbocharge your LinkedIn Networking
Imagine if, during every networking meeting (over coffee or over Zoom), rather than ending with “so if you know anyone who needs XYZ service, I’d love a referral”, the two of you could bring a list of targeted prospects the other knows, review the lists when you are together, and make mutual introductions for one another.
Why not give it a try?
Our mission at Social Sales Link is to transform the way business development professionals grow their business by leveraging the power of LinkedIn for social selling to start more sales conversations.
Effective networking on LinkedIn will boost your sales success. If you’d like to learn more about how to convert connections to conversations through the power of LinkedIn, grab a “seat” in our Content Library.