Are you familiar with the concept of SOCIAL WATCHING? Ever thought about using it for sales research and discovery?
When we think of social listening, we think about the process of looking for trigger points and possible areas of engagement on social media. That’s a good starting point.
Why not leverage Video Research in your sales discovery and research process, too? Look for visual social proof that validates your own research process. Video will provide additional insight and humanize the process.
Social Watching Enhances Your Understanding of Others
How people speak and act on video can be a strong indicator of their own communication style, set mannerisms, non-verbal traits, and behavioral tendencies. These traits and habits are all contributing factors to assessing clients and prospects.
Sure, whitepapers, company websites, annual reports, blogs, case studies, and audio interviews are solid resources for preliminary research. But actual video content can offer an extra element of authentic insight seen and evaluated.
You can hire team of ghost writers, voice actors and content editors, but you cannot hide from an authentic video story. Do some Social Watching today to learn, model and discover visual points of communication for better sales and marketing research.