It’s important… and it might be missing from your small business growth strategy. If it’s missing, you might actually be sabotaging your own growth!
Stop sabotaging your growth.
I’ve heard too many small business leaders share how they dislike prospecting and generating leads.
You dislike growing your cashflow? You loathe more revenue? You’re frustrated with transforming lives and activating referrals?
Every Small Business Growth Strategy Needs THIS to Avoid Bankruptcy!
Prospecting and lead-gen are the cashflow catalysts that keep you from going bankrupt. Re-evaluate the real issues around your prospecting anxieties and consider this: Prospecting is rewarding when you are clear about your purpose, your marketing process, and your offering.
Think about how you can make the process of prospecting an enjoyable experience for you and your team.
Maybe your marketing is so uninspiring that the thought of creating another piece of content causes you to procrastinate.
If writing isn’t your thing, what about videos? A podcast? Create interactive content that you actually enjoy producing and chances are your prospects will love it too.
But before you begin, start with the end in mind. Yes, you want a new client, but nobody cares about becoming your client. They only care about their world being made healthier, wealthier, simpler, more influential and meaningful.
So it’s your job to strategically map out that journey from roadblocks to resolution.
If you don’t have this strategy in place, prospecting is going to continue to be a long painful depressing road. You deserve better. Take time to map out a prospecting strategy that’ll get you excited about the process more than the results.