The inbound philosophy is all about the client and ensuring their needs are met. As a result, you want your prospect to feel like their time is valuable to you as well. Educational content marketing checks both boxes.
Although it can be tempting to try and start talking to your prospects about your company and what you can do for them, it’s important to sprinkle in educational assets that help them make the decision on their own. This allows them to view you as the solution rather than the entity trying to push a sale.
This is what creates the difference between inbound and outbound sales (and marketing).
Educational Content Marketing Is a Cornerstone of Inbound Sales & Marketing
Inbound is a non-invasive approach to sales and marketing. It’s all about encouraging prospects to come to you. This is achieved through educational content that they find while searching for a solution to one of their problems.
Outbound marketing is the type of marketing you likely come across every day. Also sometimes referred to as “interruption marketing,” this method includes the use of pop-up ads, cold calling, banner ads, and email blasts.
Inbound’s use of educational content can, at times, even save you from having to ever make a pitch. The content that you provide can help support your sales touchpoints and, like we mentioned above, portray you as the solution to a problem.
However, the work doesn’t end there, and you should produce content that is geared for every stage of the buyer’s journey to ensure that you continue to support your prospects and their needs.