Intentional Interactions for Selling and Leading
You probably haven’t given a lot of thought to intentional interactions. After all, as sales leaders (and sales professionals), it’s our job to drive sales and hit numbers. It’s an exciting, relentless, sometimes pressure-filled journey. If we aren’t hitting our numbers and driving the desired revenue, we aren’t doing our jobs.
But that isn’t the full story. When we stop there, our focus will become short-term and transactionally focused.
Our interactions have to become more intentional
To reach those coveted sales numbers, we must think longer term and more interactionally, rather than simply transactionally. Making this mental shift changes the way we work in three major ways.
- How we interact with colleagues. Yes, you are on the frontline, but you can’t sell successfully for very long without realizing you’re a part of a larger team. How are your relationships and trust levels with your colleagues and teammates?
- How we interact with Customers. You know you’ll be more successful when you build longer-term relationships with your customers. But are you doing that? Are you taking orders or are you getting to know and build trust and closeness with Customers? When we get lost in the short-term focus of the numbers, we may miss the long-term value of slowing down when appropriate.
- As leaders, how we interact with our teams. Find out what they need, besides the details of their next deal. Do you know what their goals and aspirations are? Are you aware of where they’re struggling or stressed outside of work? Building rapport and relationships will allow you to lead more effectively and build trust, too. But that won’t happen if every conversation is about the next deal.
Thinking long-term, thinking relationships and being intentional about both will not always seem efficient. But when you’re intentional about the long-term, you’ll hit your sales targets more consistently and have less stress and more fun along the way.