Don’t Put Prospects to Sleep! Aim for an Interactive Presentation
One in three people admit to falling asleep during a PowerPoint presentation according to MarketingProfs… and that was pre-Covid.
How do you ensure your sellers can grab a buyer’s attention and keep it long enough to turn them into a customer, all in this ‘new normal’ digital selling environment? Presenting highly visual, interactive content is a great first step.
Interactive Presentation Content Simplifies the Complex
Take a very detailed product offering and show it in a straightforward and visually appealing way. Visual storytelling offers the format, simplicity, and chronology that buyers crave. It also helps to build examples into your messaging, making your story more relatable to unfamiliar audiences.
Interactive Presentation Content Gives Sellers Influence
When you read a book, your imagination is free to form your own ideas and perceptions of the characters and plot line. But if you see the film first, your subsequent book reading changes dramatically because the film images influence your book experience. Putting your sales and marketing content in a visual and interactive format is no different. It is easier to point the buyer to what you want them to remember.
Interactive Presentation Content Creates a Conversation
When you put a text-heavy static PowerPoint slide in front of a buyer, they might well zone out completely or get ahead of you by reading the slide while you’re talking. Interactive content, on the other hand, allows sellers and buyers to pause as animations build. Eloquent visuals help sellers show an inspiring story, allowing the buyer to better consume the information and ask questions. The engagement by default becomes more collaborative and engaging.
Consider starting with your most critical sales content asset and give it an interactive face-lift. Then monitor success before scaling to the rest of your content library.