Who’s the Main Character When You’re Using Storytelling in Selling?
If you are a salesperson, the story you tell needs to center on your customer as the hero; yet most salespeople make the story about themselves. Storytelling in selling isn’t supposed to be about the seller!
If you are telling the customer (or buyer) how awesome you are and how you are going to make their lives better, then all the customer hears is “blah, blah, salesperson, blah, boring, blah” and they’ll tune you out with all the other vendor noise they receive.
Why would a customer take your call if all you are going to do is talk about yourself? It would be like going on the worst blind date EVER, where the date only talks about how amazing they are at solving your problems and how they are going to make your life better if you choose to continue dating them – swipe left!
Instead make your interactions with your customer as bingeable as the latest Netflix series!
3 Simple Steps for Effective Storytelling in Selling:
- Start with compelling information, just like the opening scenes of a great action flick.
- Then make certain your story is focused on the hero – your customer.
- Then, have a plot for that hero that starts them out in one state, has them go through a fantastic transformation, and ends them in their “happily ever after”.
The more you develop your pitches and presentations around the concept of telling an effective story with your customer as the lead role, the more your customer will value the interaction as unique, interesting and valuable.
The sales experience starts with your first interaction with your customer – make it count, tell a great story and make it about them. If you’d like to learn more, watch this video on the Sales Experts Channel.
